Foster-Carroll Inc February 14, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Add Some Color Commentary

Choosing Alliances

To Score or Not to Score?

When Bigger is Better
A Message From Mike Carroll
The Way I See It

The Answer is in Your Hands

I heard an interesting story about an old man. According to legend, he could answer any question asked of him correctly. Two young boys heard of his wisdom and thought they could fool him, so they caught a small bird and went to his home. One of the boys held his hands out covering the tiny bird and asked the old man if the bird was dead or alive.

Without hesitation, the old man replied, “Son, if I were to say that the bird is alive, you would close your hands and crush the bird to death. If I were to say the bird is dead, you would open your hands, and it would fly away. You see, you hold the answer in your own hands.”

Here’s the way I see it: Your hands are capable of whatever goal you are looking to achieve. However, the trick is learning to use them to your advantage. If you have an important print project coming up, we’d love to help so that you can focus on more important things.

Mike Carroll
Idea of the Week
Win Customers With Colorful Packaging

When you consider the packaging that you will use for your clients' products, remember that color is one of your channels that communicates instantly. There are thousands of shades of each color, and picking the ones that evoke the emotions you want can help you forge a connection with the consumer. Here are a few tips to help you get what you want.

Ask yourself which one color gets your message across.

Yellow Spa Items

Red is vital and exciting. Green can communicate healthfulness or sustainability. Pink can be girly or comforting. In some cases, such as a label for strawberry ice cream, the color associations are obvious. For other products, choose colors based on the mood you think fits the brand. For example, an outdoor recreation store wouldn't print their hangtags or envelopes in purple since purple doesn't really evoke the feeling of the outdoors. Instead, they would choose colors that would get the message across while also fitting in with the company colors. And, remember not to overuse color. Too many trying to shout at once just turns into noise. Pick a dominant one, then accent with others.

Always plan a family of products and marketing assets in advance.

Galaxy Bar

Think in terms of how these items will look together. If you have multiple flavors of ice cream labels, for example, plan how all of the different flavors will look lined up next to each other. Creating a unified look will allow customers to identify which products come from your brand. While allowing each product or flavor to be easily distinguished from the others, the use of a strong overall palette will help build your brand.

Always do a color-accurate printed proof.

Inks respond differently to different surfaces. To ensure that your assets will look exactly as you want them to, have a color-accurate proof made before doing your entire run. Even if you have printed that color in the past, testing it first can lead to better outcomes.

Proof and Bar

Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized.

See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
Co-Branding Marketing Partnerships

Building smart relationships have always made good business sense, and now it’s more important than ever, and the opportunities are everywhere (if you look for and manage them correctly).

Using the power of co-branded marketing partnerships to gain exposure and utilize new distribution channels is not only smart, but it's also an essential marketing tool for businesses who want to remain competitive and stand apart from their competition.

A unique example of a co-branding partnership is Uber and Spotify. Music-streaming app Spotify partnered with ride-hailing app Uber to create “soundtrack for your ride.” Uber and Spotify offer very different products. However, they share a very similar goal: to gain more users.

Here are a few tips to consider for selecting an ideal partnership:

  • Put yourself in your customers’ shoes and choose a partner that will excite your audience and give you a competitive edge over your competition.

  • Create a partnership that is mutually beneficial for both parties, ensuring you both fill gaps and needs for the other’s business.

  • Establish common goals and detailed terms of who is doing what to benefit both organizations mutually. Define the tasks you will perform and have your partner do the same. From this, you can each be accountable to yourselves, to each other, and to the business.

  • Identify and utilize the strengths of each partner. Bringing out and using the strengths of the individuals within the partnership will add to the motivation, the energy, and the odds of long-term success.

If you’d like ideas on how to promote a co-branded marketing partnership, give us a call today. Our team of experts would love to help.

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Uncommon Product
Scoring vs. Creasing

Tiny details often separate a good print job from a great print job. One example of these details is scoring and creasing.

Many print jobs need to be folded after printing. While some printed papers will fold just fine, others will crack or split on the fold. Not only do paper structures vary with thickness, fiber count, and length of fibers, but the printing process also makes paper less flexible with the addition of inks, varnishes, and coatings. Scoring or creasing may be necessary to ensure your print pieces fold flawlessly.

What is the difference between scoring and creasing

Scoring reduces paper stiffness and weakens the sheet by creating one stress point for the paper to fold. Sometimes simple scoring will eliminate splitting and fiber cracking, but as paper sheets get heavier, creasing may be recommended to prevent cracking. Creasing creates two parallel folding points and is recognizable by the bead created on the inside of the fold.

Not sure which method is best for your print job No problem! Our printing professionals will help you choose the best options for every step of your project.

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Tech Tip
Browse Image Galleries with Ease

If you are looking for a way to improve your Chrome browser experience, here is a popular tool that can save you time and increase convenience.

Hover Zoom+ is a Chrome browser plug-in that enables you to move the mouse cursor over linked thumbnails to view images in their full size, without having to click or open anything.

This free extension works on many popular sites (potentially any site with direct links to image files), including Facebook, Amazon, Tumblr, Reddit, Flickr, Imgur, eBay, Google, and Twitter, as a few examples.

You can also disable or enable zooming only for specific sites, set your zoomed images as semi-transparent, and adjust the delay and fading effects. For example, because the upsizing happens automatically when you hover over an image, you can specify a time delay before the plug-in activates the pop-up enlargement, or you can activate the plug-in via a keyboard shortcut.

If you’d like helpful tips to save time on your next print project, give us a call today!

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