Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





Come Fly With Me


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
Preflighting: The Perfect Launch

NASA has always understood the importance of a preflight checklist to ensure all systems are functional prior to launching its multi-billion dollar space missions. One small glitch can cost them more than they bargained for. The concept is similar with your printing projects. While your document may look snazzy on screen, you may not be able to see small issues with your fonts, colors, and images that can at worst, ruin your print project, or at least, make our production crew pull their hair out. For example, if a graphic has enough resolution to look great on screen, but not enough resolution to look as great in print, you might end up with something that looks more like the first image in the comparison below.

Double summer graphic showing missing graphic

The best way to save our production crew's hair and to come off looking like a pro is to preflight your documents and files before you hand them over. This will ensure there are no output issues. Luckily, Adobe InDesign has a built-in feature that allows you to preflight while you work by importing any required production rules (a.k.a. Profiles) and doing a few simple, quality checks.

To access the Preflight panel in InDesign, select Choose Window > Output > Preflight and make sure that "On" is selected and that your designated Profile is chosen. Equipped with super-hero powers, our team can help you come up with the perfect Preflight Profile for your work. This will allow you to check for output errors while you're working. If you've already started working on your document, you may see a red light indicating one or more errors are present. At this point, you have 30 seconds to find them before your document self-destructs...kidding.

Preflighting screenshot with red boxes

What the error message indicates is that InDesign has just checked your document against the Preflight Profile and has noted some issues that need to be addressed so that your print project looks as fabulous on paper as it does on your screen. Some issues that the Preflight Basic Profile will check for include:

  • Missing fonts
  • Overset text
  • Missing graphics files
  • Low-resolution graphics

screenshot of adjusting the summer graphic

However, as we said before, you can import custom Profiles that will scan your document for customized issues that need to be addressed, like only using CMYK colors. Basically, anything that is specified in the Preflight Profile will be cross-checked against your document, allowing you to address output issues on the spot.

We'd be happy to help you build the perfect Preflight Profiles that match our production workflow. Handing over a perfect and pristine file will not only keep your costs down and ensure a successful project; it will also make you a star in the eyes of our team.



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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