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Return to foster-carroll.com.

Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





More Than Meets the "I"


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
Trim the Fat: What Your Logo Doesn't Need

How do you decide on how a logo should look? Is it based on what's popular or trending? On the profession or industry? Logos are one of the most integral parts of your brand and creating the right logo that will withstand the test of time can be challenging.

When designing a great logo there are many things to keep in mind, such as fonts, colors, and how it will look when printed. With everything to think about when designing a great logo, try looking at it from a different angle. Consider what the logo doesn't need.

Hand Holding a Business Card

A logo doesn't need to convey what the business is or does. While that certainly works in some circumstances, logos are capable of adding meaning to the brand and keeping the brand top-of-mind without an immediate connection to the brand's product. The relevance of a logo to the product or business can be unique and different, which will only help to add intrigue, interest, and engagement.

Think of a brand like Nike and their logo. With just a simple, curved line, that one little swoosh represents motion and speed, which are synonymous with athleticism. This is what Nike stands for. The brand is so popular with this logo that there really isn't even a need for the tag "Nike" to be seen anywhere - you see the swoosh, you know it's Nike. Nike doesn't need a shoe as their logo to connect with their potential buyers. Here, the swoosh is just as relevant.

Although Nike uses a symbol for its logo, your logo doesn't need a symbol. Having only a symbol for a logo design doesn't always serve its purpose, and sometimes, a wordmark logo is the much better fit. Some examples of popular wordmark logos include eBay, Coca-Cola, and Disney.

wordmark logos: ebay

You may wish to consider your preference for a wordmark or symbol logo. One may potentially connect the audience with the brand better than the other. Again, think about how the logo will look when printed on shirts, cards, and other items to make sure the message and meaning are clearly understood.

Mandy Lee Logo Example

Most importantly, a properly planned logo design is key. Determine what is the best way to connect the audience with the brand, and remember that just because it's relevant doesn't mean it's best. To communicate a brand through a logo, consider: does it require a wordmark? Is a symbol necessary? You may also want to integrate a tag, but a logo typically works best when it is able to stand on its own. Creating a logo that will not only stand out but will also adapt to its surroundings makes a huge difference in getting consumers to recognize the brand.

By taking the time to consider what your logo doesn't need, you can then tailor it to meet the needs of the audience and the brand. This will help you stand above your competitors while saving you time and money in the end.



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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