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Foster-Carroll Inc February 14, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





So Many Acronyms, So Little Time


Choosing Alliances


To Score or Not to Score?


When Bigger is Better
A Message From Mike Carroll
The Way I See It

The Answer is in Your Hands

I heard an interesting story about an old man. According to legend, he could answer any question asked of him correctly. Two young boys heard of his wisdom and thought they could fool him, so they caught a small bird and went to his home. One of the boys held his hands out covering the tiny bird and asked the old man if the bird was dead or alive.

Without hesitation, the old man replied, “Son, if I were to say that the bird is alive, you would close your hands and crush the bird to death. If I were to say the bird is dead, you would open your hands, and it would fly away. You see, you hold the answer in your own hands.”

Here’s the way I see it: Your hands are capable of whatever goal you are looking to achieve. However, the trick is learning to use them to your advantage. If you have an important print project coming up, we’d love to help so that you can focus on more important things.



Mike Carroll
Idea of the Week
Paper Shifts Color: Orange is the New Red

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
Co-Branding Marketing Partnerships


Building smart relationships have always made good business sense, and now it’s more important than ever, and the opportunities are everywhere (if you look for and manage them correctly).

Using the power of co-branded marketing partnerships to gain exposure and utilize new distribution channels is not only smart, but it's also an essential marketing tool for businesses who want to remain competitive and stand apart from their competition.

A unique example of a co-branding partnership is Uber and Spotify. Music-streaming app Spotify partnered with ride-hailing app Uber to create “soundtrack for your ride.” Uber and Spotify offer very different products. However, they share a very similar goal: to gain more users.

Here are a few tips to consider for selecting an ideal partnership:

  • Put yourself in your customers’ shoes and choose a partner that will excite your audience and give you a competitive edge over your competition.

  • Create a partnership that is mutually beneficial for both parties, ensuring you both fill gaps and needs for the other’s business.

  • Establish common goals and detailed terms of who is doing what to benefit both organizations mutually. Define the tasks you will perform and have your partner do the same. From this, you can each be accountable to yourselves, to each other, and to the business.

  • Identify and utilize the strengths of each partner. Bringing out and using the strengths of the individuals within the partnership will add to the motivation, the energy, and the odds of long-term success.

If you’d like ideas on how to promote a co-branded marketing partnership, give us a call today. Our team of experts would love to help.



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Uncommon Product
Scoring vs. Creasing


Tiny details often separate a good print job from a great print job. One example of these details is scoring and creasing.

Many print jobs need to be folded after printing. While some printed papers will fold just fine, others will crack or split on the fold. Not only do paper structures vary with thickness, fiber count, and length of fibers, but the printing process also makes paper less flexible with the addition of inks, varnishes, and coatings. Scoring or creasing may be necessary to ensure your print pieces fold flawlessly.

What is the difference between scoring and creasing

Scoring reduces paper stiffness and weakens the sheet by creating one stress point for the paper to fold. Sometimes simple scoring will eliminate splitting and fiber cracking, but as paper sheets get heavier, creasing may be recommended to prevent cracking. Creasing creates two parallel folding points and is recognizable by the bead created on the inside of the fold.

Not sure which method is best for your print job No problem! Our printing professionals will help you choose the best options for every step of your project.



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Tech Tip
Browse Image Galleries with Ease


If you are looking for a way to improve your Chrome browser experience, here is a popular tool that can save you time and increase convenience.

Hover Zoom+ is a Chrome browser plug-in that enables you to move the mouse cursor over linked thumbnails to view images in their full size, without having to click or open anything.

This free extension works on many popular sites (potentially any site with direct links to image files), including Facebook, Amazon, Tumblr, Reddit, Flickr, Imgur, eBay, Google, and Twitter, as a few examples.

You can also disable or enable zooming only for specific sites, set your zoomed images as semi-transparent, and adjust the delay and fading effects. For example, because the upsizing happens automatically when you hover over an image, you can specify a time delay before the plug-in activates the pop-up enlargement, or you can activate the plug-in via a keyboard shortcut.

If you’d like helpful tips to save time on your next print project, give us a call today!



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