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Foster-Carroll Inc September 27, 2017


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Tale of the Tape


Social Scheduling Made Easy!


Shine On!


More Than Just Mapping
A Message From Mike Carroll
The Way I See It

The Two Neighbors

There once lived two neighbors in a small village. One was a very poor farmer, and the other was a very wealthy man. The farmer worked very hard, yet he was always very relaxed and happy, had lots of company visiting his home, and he never locked his doors or windows. Although he was poor, he lived a very happy, peaceful life.

The wealthy man, on the other hand, was always very tense and worried. He never invited company over and always had his house locked up tight day and night. He didn't sleep very well in fear that someone would break in and steal all his money. He envied the peaceful life the farmer lived without worrying about his possessions, so one day he brought the farmer a very large amount of cash and said, "I am blessed with wealth and want you to live in prosperity as I do."

The farmer was thrilled with this gift but wasn't quite sure what to do with it. He went home and turned away visitors, and locked up his house with his new fortune. That night he couldn't sleep, in fear that someone would steal his money. He paced back and forth in his home, worrying about how to protect his money. Early the next morning, he brought the cash back to the wealthy man and said, "I appreciate your gift, but this money took away peace and happiness from me, so I need to give it back."

Here's the way I see it: Mandy Hale once said it best, "Happiness is letting go of what you think your life is supposed to look like and enjoying it for everything that it is."



Mike Carroll
Idea of the Week
Create the Need

John Patterson, known as the father of American salesmanship, is responsible for many of the modern sales practices used today. His work with the National Cash Register Company (NCR) changed the way salespeople think about marketing and selling their products. In his book entitled The Patterson Principles of Selling, modern sales expert Jeffrey Gitomer unpacks some of Patterson's most powerful tactics.



Patterson's greatest sales accomplishment didn't lie in selling cash registers, but in creating a demand for his product. He knew that sparking a desire would increase demand, and he focused his sales and marketing efforts on convincing consumers of the importance of obtaining a sales receipt. When consumers began to ask for a receipt from store clerks, the store managers felt obligated to purchase a cash register that would produce such receipts, and Patterson was poised to sell them one of his machines.

The same can be done in your business. Gitomer says in his book, "You must create a balance between the emotion to trigger the sale, and the logic to justify the purchase." What is one thing your company could do to create a demand for your products or services?

See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
Social Media Calendar Tips


A social media calendar is an excellent way to stay organized and ensure you have timely content that is ready to share. Here are a few tips for creating a social media calendar:

While there are several social media channels available, it is best to build a presence on a small number of channels that are a good fit for your business. You can always start with one or two channels, and add others over time.

  • Remember not to pack your schedule with promotional posts, since the goal of social media is to grow relationships. Limit your promotional content to just 20 percent of your weekly posts, with the other 80 percent focused on engaging and informing your audience.

  • Create post categories or themes so that you can sprinkle different types of content throughout your social sites. Content examples could include tips/tricks, specials, how-to videos, quotes, events, or re-shares. Also include useful content that doesn’t get old, such FAQs from your website, customer testimonials, or other industry tips.

  • Schedule out your categories on specific days. For example, post tips on Mondays, and specials on Fridays.

  • Get organized and include all the information required for posting, including date, time, text, link, imagery, and even character count (for Twitter).

  • Remember that quality trumps quantity when it comes to social media. This is also true when it comes to the size of your audience.

  • Follow engagement metrics (comments, likes, shares, clicks, etc.) to track results and see what types of content your audience prefers.

  • Stick with it! You won’t find social media success overnight, so be diligent to keep going.

If you’d like help creating the perfect print promotions to supplement your overall marketing strategy, our creative team would love to help. Ask us for some creative marketing samples today!



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Uncommon Product
Labels that Shine


The eye-catching, shiny metallic finish of foil labels can be a great way to grab attention and add an elegant touch of class to your products, packaging, and envelopes.

Foil labels are a favorite marketing tool for corporate anniversary events and other celebrations, florists, gift shops, awards, upscale packaging, address labels, warranty seals, and much more.

While popular colors include gold, silver, blue, and red, foil labels are completely customizable, so you can choose any color, die-cut shape, or size to complement your design. You can also add extra effects, such as custom embossing, which creates a raised 3-D impression that can add depth, or use holographic foil imprints which can be layered on top of artwork to enhance the appearance of your foil labels. Labels can be printed on rolls or per page.

If you have questions or would like ideas for the perfect foil label for your next event or promotion, give us a call today!



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Tech Tip
Google Map Tips


If you’ve only used Google Maps to get directions or locate an address, you’re missing out on many other useful features. Here are just a few examples of other things you can do with Google Maps:

  • Find available ride-sharing services (such as Uber) that are available at your location. After entering your destination in Google Maps, swipe right on the transportation options on the top of the screen and click the stick figure holding a briefcase. This will prompt a pop-up screen on the bottom showing price estimates and wait times.

  • Add multiple stops on your journey. Start by entering your starting point and final destination. Then, click the three dots in the top right corner and “add stop.”

  • See a street view image (where available). Search for a place or drop a pin. Click on the thumbnail image to enlarge and rotate your view.

  • Search for things nearby. For example, type in “pizza near me” to see the closest options, or enter “pizza near XYZ” to find something near your upcoming destination.

  • Edit your directions by dragging and dropping any part of your route to go around or through specific locations.

  • Access Google Maps offline, which is great for limited or non-existent coverage. Go to Google Maps menu (in the upper left) and choose “Offline maps” to get started. Remember, offline maps expire in 30 days, so you’ll need to update them if you have it downloaded longer than a month.

  • Remember where you parked. After parking, tap the blue dot of your location to prompt a pop-up screen, and you can mark your parking location on the map.

  • Share your location. Click on the Google Maps menu, and choose “Share location.”

  • Easily save your home and work addresses under the Google Maps menu, so you don’t have to type them in every time you want to navigate around them, find local restaurants, etc.

If you’d like time-saving tips for your next printing project, stop by or give us a call today! We look forward to hearing from you.



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