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Return to foster-carroll.com.

Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





From Flawed to Flawless


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
Spot, Heal, Clone: The Perfect Combination

You've just taken what you're sure is the absolute best photo you've ever captured, only to get back to your computer to find that disaster has struck. Right in the middle of your beautiful composition is a blemish that just can't be unseen. Instead of heading back out to try and capture the moment again, modern technology has a better option: the blemish removal tools in Photoshop.

Removing Blemishes in Photoshop: The Basics

If you're stuck with a blemish on a photo that you want to get rid of, Photoshop has two great options for you: the Spot Healing Brush and the Clone Stamp Tool.

The type of blemish you're dealing with will determine which tool is best suited for the job. If you're dealing with something minuscule like a spot of dirt on an otherwise clean wall, you can use the Spot Healing Brush. To do so, use the bracket keys to make the brush size larger than the spot of dirt. Next, click the spot of dirt once, and presto - an entirely, clean wall. If only it worked that way in real life, right?

Spot Healing

If you're talking about a blemish a little bigger than just a speck of dust on the wall, you can use a similar technique. Instead of clicking on the spot, however, simply paint a crack like you would paint a brush stroke and soon, the crack will be no more.

Healing vs. Cloning: What Are My Options?

The Healing Brushes are ideal for completely removing something from an image. If your finger just happens to cover an otherwise perfect picture of a bright, blue sky, the Healing Brushes are perfect for zapping that unwanted finger and getting the finished product exactly where you want it.

If the object you want to remove happens to be touching something you want to keep around, you'll need to turn to our old friend, the Clone Stamp Tool. Instead of erasing something from an image, the Clone Stamp Tool is great for essentially covering over it by repeating visual information from somewhere else in the image.

Let's say you took a picture of a wall in your home but you didn't like a poster that happens to be hanging in the frame. With the Clone Stamp Tool, you can sample a bit of the wallpaper from the wall by holding the ALT button and then clicking on a portion of the wallpaper. You can then use that sample to paint over the poster like it was never there at all.

Stamp Tool

For best results, you'll want to use a combination of both of these tools for that polished look you're after. You can use the Healing Brushes to remove the item in question and the Clone Stamp Tool to put the finishing touches on it. With these two tools in your toolkit, no one will be able to tell there were ever any blemishes in your images to begin with.



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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