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Return to foster-carroll.com.

Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





Typesetting made easier.


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
Adobe InDesign's Paragraph Composer

First, a little history... Back before computers, when type was set by hand, great care was taken to make a page of type appear "beautiful." The typesetter would have the luxury of analyzing each line of type to make sure it didn't create unwanted text disturbances like rivers, widows, orphans, or hyphenation problems. If an aesthetic problem was identified, it, along with any other lines of type affected by the change, could be quickly remedied.



Now, fast-forward to the computer age. Even though computers have made the job of setting type much more efficient, the software has always lacked the ability to analyze multiple lines of text in order to achieve the best aesthetic typographic result.

Enter Adobe's InDesign, and the introduction of the Adobe's Paragraph Composer, which has the capacity to reduce the amount of time spent on composition, and increase the consistency of hyphenation and overall letter and word spacing.

Adobe's Paragraph Composer can consider multiple lines of text, eliminating widows, orphans and text rivers, and improving the overall quality of the body of text as you type, allowing you to approach page layout from an artistic point of view.

Preferences for Adobe InDesign's composition engine are defined by selecting the Adobe Paragraph Composer or Adobe Single-line Composer from the InDesign Paragraph palette menu.

Choosing whether to use the Paragraph or Single-line Composer depends on what type of work you are doing. If you are working with a small amount of text, such as a headline or caption, the Single-line Composer will allow more user control. The Paragraph Composer is best suited for larger bodies of text because it was designed to consider multiple lines of text at one time, and will provide the highest-quality aesthetic results with very little hassle.

See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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