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Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





A Recipe For Success


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
Sell With Words That Inspire

You've just created the most ingenious product that the world has ever seen. It simultaneously makes you lose weight, look younger, have the energy of a two-year-old, all while converting your trash into $100 bills. You've created a sales page for your product, with a picture of the product and the words, "A great tool for everyone." But, the response...well, the silence is deafening. You scratch your head in wonder.

What's missing on your sales page is, well, a lot actually. Writing sales copy is both an art and a science. Before you put your pen to paper or start tapping on the keyboard, you need to have a solid understanding regarding these three things:

  1. What your product or service does, especially the benefits to the customer.
  2. What sets your product or service apart from the competition?
  3. Who your customer is, particularly what they want in life and how they spend their time.

Truly understanding these three things will make the rest of your job much simpler and help you as you navigate your way through the sales progression.

The Sales Progression

Every piece of sales copy worth its salt, regardless of the medium, has three phases:

  • Grabbers: get the undivided attention of your audience.
  • Description & Benefits: make them physically crave what your product or service can do.
  • Clinchers: get them falling all over themselves to make a purchase.

Sales Progression

Within each of these phases, you want to maximize the impact of your words because people lose interest fast. We've gathered some tried and true formulas for making your words count. Let's take a look.

Grabbers

Because shooting your prospects with a squirt gun isn't always an option for getting their attention, try one of these:

  • Introducing _________!
  • Exclusive offer for ___________ members only
  • Free _____________!
  • Save up to ___________ %

BOGO sale with girl

Descriptions & Benefits

Here is where you make your prospects really fall in love with your product by telling them how amazing their lives will be if they buy it.

  • Poignant, memorable, your ticket to ___________
  • Grow your _____________
  • Boost your ____________
  • Take control of ___________

Clinchers

This phase is essentially where you want to include a call to action - tell your prospects exactly what you want them to do. More often than not, they'll do it.

  • All this can be yours.
  • Want to save even more?
  • Here's how to get started.
  • Why wait another day?

The Takeaway

The key to moving your products off the shelves is using your understanding of your product and your customers to choose impactful words that will grab their interest and make them fall in love with your product.



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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