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Foster-Carroll Inc February 14, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Easy-Peasy Design Tricks

Choosing Alliances

To Score or Not to Score?

When Bigger is Better
A Message From Mike Carroll
The Way I See It

The Answer is in Your Hands

I heard an interesting story about an old man. According to legend, he could answer any question asked of him correctly. Two young boys heard of his wisdom and thought they could fool him, so they caught a small bird and went to his home. One of the boys held his hands out covering the tiny bird and asked the old man if the bird was dead or alive.

Without hesitation, the old man replied, “Son, if I were to say that the bird is alive, you would close your hands and crush the bird to death. If I were to say the bird is dead, you would open your hands, and it would fly away. You see, you hold the answer in your own hands.”

Here’s the way I see it: Your hands are capable of whatever goal you are looking to achieve. However, the trick is learning to use them to your advantage. If you have an important print project coming up, we’d love to help so that you can focus on more important things.

Mike Carroll
Idea of the Week
4 Illustrator Hacks You Didn't Know You Needed

Whether you've been using Adobe Illustrator for years or are just getting started with it, you might not know about these often overlooked functions that can help take hours off of any given project.

Check out these four Adobe Illustrator hacks to make your next project a breeze, while allowing you to still get that good spot for your five o'clock exercise class.

Copy & Paste & Paste & Paste & Paste & Paste & Paste

Let's say you've created a selection that you want to paste repeatedly in multiple areas of your project. Yes, we all know about > Command-C and > Command-V...But really, how fun is it to keep scrolling back to the same content to copy.... and then scrolling back to your new spot to paste? Pretty much less fun than visiting the emergency room after showing your co-workers your side plank on top of that exercise ball you use as your desk chair.

Next time you want to copy and paste the same content repeatedly, choose Select > Save Selection. Name your selection something clever so that you can reselect it at any time from the Select Menu, and conveniently paste that selection into as many parts of your project as you need to, without losing your data.

Music Slider

Erasing In A Straight Line

Your newest project involves some majestic free-form design work. It's got some rough edges, though, and your scheme requires some clean lines. You're ready to start erasing using the free-form eraser tool, but quickly realize you forgot your morning triple shot cappuccino and you've got the shakes.

SATURDAY 9th DECEMBER with 1/2 white bar

Before you reach for that can (or cup) of liquid fuel, here's an option that won't jar your nervous system. You can easily erase in a straight line in Illustrator by pressing and holding the Shift Key before you start dragging with the eraser. Problem solved.

Creating Color Harmonies

You may not be able to create harmony amongst your family or rival sports fans, but you can do your part to promote world harmony through your designs. Check out this little hack to make them think you spent an entire afternoon contemplating complimentary hues.

color box over the 9th DECEMBER

To create an instant color harmony based on a single color, choose color harmonies from the Color Guide Panel. What may have taken hours before, you can now accomplish in 37 seconds.

Converting Text to Outlines

If you've been in the business long enough, you've likely run into this situation: you've just finished your design work and sent it off at 4:50 p.m. At 5:05 p.m., you get a call to let you know they don't have the font you used, but you're on your exercise mat, leg warmers on. You don't get the message until the next day and you now can't meet your deadline.


You can easily avoid this situation in the future by converting text to outlines by right clicking the selected text and choosing Convert to Outlines for press-ready artwork. By converting text to outlines, it eliminates the need to send font files along with the Illustrator file when sharing with others. Before getting too hasty with this neat hack, though, keep in mind that converting to outlines is a one-way street. This means you'll be unable to go back to regular fonts after converting. Make sure you're working from a COPY of your document so that you can easily get the original text back if necessary.

Save yourself some time and frustration - don't work harder, work smarter with these easy-peasy design tricks.

See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
Co-Branding Marketing Partnerships

Building smart relationships have always made good business sense, and now it’s more important than ever, and the opportunities are everywhere (if you look for and manage them correctly).

Using the power of co-branded marketing partnerships to gain exposure and utilize new distribution channels is not only smart, but it's also an essential marketing tool for businesses who want to remain competitive and stand apart from their competition.

A unique example of a co-branding partnership is Uber and Spotify. Music-streaming app Spotify partnered with ride-hailing app Uber to create “soundtrack for your ride.” Uber and Spotify offer very different products. However, they share a very similar goal: to gain more users.

Here are a few tips to consider for selecting an ideal partnership:

  • Put yourself in your customers’ shoes and choose a partner that will excite your audience and give you a competitive edge over your competition.

  • Create a partnership that is mutually beneficial for both parties, ensuring you both fill gaps and needs for the other’s business.

  • Establish common goals and detailed terms of who is doing what to benefit both organizations mutually. Define the tasks you will perform and have your partner do the same. From this, you can each be accountable to yourselves, to each other, and to the business.

  • Identify and utilize the strengths of each partner. Bringing out and using the strengths of the individuals within the partnership will add to the motivation, the energy, and the odds of long-term success.

If you’d like ideas on how to promote a co-branded marketing partnership, give us a call today. Our team of experts would love to help.

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Uncommon Product
Scoring vs. Creasing

Tiny details often separate a good print job from a great print job. One example of these details is scoring and creasing.

Many print jobs need to be folded after printing. While some printed papers will fold just fine, others will crack or split on the fold. Not only do paper structures vary with thickness, fiber count, and length of fibers, but the printing process also makes paper less flexible with the addition of inks, varnishes, and coatings. Scoring or creasing may be necessary to ensure your print pieces fold flawlessly.

What is the difference between scoring and creasing

Scoring reduces paper stiffness and weakens the sheet by creating one stress point for the paper to fold. Sometimes simple scoring will eliminate splitting and fiber cracking, but as paper sheets get heavier, creasing may be recommended to prevent cracking. Creasing creates two parallel folding points and is recognizable by the bead created on the inside of the fold.

Not sure which method is best for your print job No problem! Our printing professionals will help you choose the best options for every step of your project.

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Tech Tip
Browse Image Galleries with Ease

If you are looking for a way to improve your Chrome browser experience, here is a popular tool that can save you time and increase convenience.

Hover Zoom+ is a Chrome browser plug-in that enables you to move the mouse cursor over linked thumbnails to view images in their full size, without having to click or open anything.

This free extension works on many popular sites (potentially any site with direct links to image files), including Facebook, Amazon, Tumblr, Reddit, Flickr, Imgur, eBay, Google, and Twitter, as a few examples.

You can also disable or enable zooming only for specific sites, set your zoomed images as semi-transparent, and adjust the delay and fading effects. For example, because the upsizing happens automatically when you hover over an image, you can specify a time delay before the plug-in activates the pop-up enlargement, or you can activate the plug-in via a keyboard shortcut.

If you’d like helpful tips to save time on your next print project, give us a call today!

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