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Return to foster-carroll.com.

Foster-Carroll Inc April 11, 2018


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Mike Carroll
Idea of
the Week
Marketing Tip
Tech Tip





The Perfect Score


Timing is Everything!


There is a Tab for That
A Message From Mike Carroll
The Way I See It

A Frog’s Plan

A persuasive old frog asked two geese to carry him south with them. At first, the geese said no because they didn’t believe it could be done. After great consideration, the frog suggested that the two geese hold a stick in their beaks, and the frog would hold onto the stick with his mouth. The plan worked great, and the three-some flew over the countryside, gathering a lot of admiration for this unbelievable demonstration of creative teamwork.

Suddenly, they overheard a bystander say, “Wow! What a creative way to travel! I wonder who came up with that idea?” Without being able to help himself, the frog opened his mouth and exclaimed, “It was meeee!” as he plummeted to the ground.

Here’s the way I see it: Harry S. Truman once said it best: “It is amazing what you can accomplish if you do not care who gets the credit.”

Got an important project coming up? We’d love to help you create beautiful print materials that you can take all the credit for!



Mike Carroll
Idea of the Week
6 Ways to Settle the Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. While in some cases folding without scoring will be sufficient, in others, scoring eliminates any color cracking on the fold and can make all the difference in producing an elegant final result.

The top consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include:

Checkmarks and text box

Budget cuts typically mean that scoring is the first to go, but you may seriously want to reconsider. The risk of not scoring a folded piece includes unsightly creases and buckling around the folded area.

You have a number of options when it comes to scoring a printed piece. The highest quality scoring process is called the Letterpress Score, but here are six other scoring options commonly available as well:

1) Letterpress Score

A steel rule is formed in the desired shape and braced in wood affixed to a metal frame. Paper is then pushed between the steel form and the press.

Examples of Scoring

2) Rotary Score

This process utilizes a pressurized roller system to make the score.

3) Litho Score

Also known as a "press score," a metal rule with a heated back is attached to the impression cylinder, and a scoring rule makes the crease as the paper runs underneath it.

4) Heat Score

This technique is most effective on heavier coated paper stocks and involves heating a copper die to around 350 degrees.

5) Wet Score

A directed stream of water moistens the area where a fold is required. (Not recommended on coated papers.)

6) Impact Score (Electronic Knife)

A knife with a fixed-width steel rule strikes the sheet within a channel to create the score and crease.

We're here to help you settle the score! You might want to know about different scoring options, but you certainly don't need to worry about the best way to get the perfect score. That's our job. If you have questions about whether scoring your printed project is the best option, give us a call. You'll receive guidance on the best options for your folded piece so that you can create a result you and your customers will love!



See more great ideas like this!
Click here to visit the Foster-Carroll Inc Ideas Collection.

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Marketing Tip
When to Post on Social Media


Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!



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Tech Tip
Customizing Chrome’s Tab Page


When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.



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